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@z428 @atomicpoet the first thing that needs to be done is talk to NON-tech users.

We had this discussion a bit ago. I remember someone went into the whole detailed idea of how people choose an email server. It was a very techy answer. How non-tech people choose a server is "Hey my friend uses gmail, guess I will go with that." Same thing with the Fediverse. How do non-tech people really thing, not how tech people think non-tech should think.